Conversion Rate Optimization

Conversion Rate Optimization

Conversion Rate Optimization (CRO)

What is Conversion Rate Optimization?

Conversion Rate Optimization Würzburg (CRO) is the systematic process of increasing the percentage of website visitors who perform a desired action – be it completing a form, becoming a customer or otherwise. The process of Conversion Rate Optimization involves understanding how users move around your site, what actions they take, and what keeps them from reaching your goals.

What is a conversion?

A conversion is the term for a visitor who reaches a website goal. When you use your website to sell products, the main goal (called a macro conversion) is for the user to make a purchase. There are minor conversions that can occur before a user makes a macro conversion, such as: For example, when logging in to receive e-mail. These are called microconvertions.

Examples of conversions

Macro conversions:
• Buying a product from the website
• Request
• subscribe to service

Micro conversions:
• Registration for e-mail lists
• Create profile
• Add the product to the shopping cart

How is the rate calculated for Conversion Rate Optimization?

The conversion rate of your website at Conversion Rate Optimization indicates how often a user reaches a goal, divided by the traffic of your website. If a user can convert each visit (for example, by purchasing a product), divide the number of conversions by the number of sessions (the number of unique visits a user receives to your site). When you sell a subscription, you divide the number of conversions by the number of users.

The Conversion Rate Optimization Würzburg takes place after visiting your website. This is different from the Conversion Rate Optimization for SEO or paid ads, which is who clicks on your site from organic search results, how many clicks you get, and what keywords drive traffic.

How to calculate the conversion rate
If a user can convert each time they visit the site:

Imagine the following: A user could make a new purchase at each session. They want to optimize so that they make as many purchases as possible. If a user visits the site three times, there are three sessions – and three conversion options. The Conversion Rate Optimization Würzburg should always have the highest priority.

Example Conversion Rate Optimization Würzburg:
• Orders: 500
• Visitors: 5,000
• Conversion rate: 10% (500 / 5,000)

Conversion Rate Optimization Benefits

Improved customer insight: The Würzburg Conversion Rate Optimization helps you understand your audience and find out which language or message best suits their needs. Optimizing your conversion rate is about finding the right customers for your business. You need to acquire customers that match your products.
Better Return On Investment (ROI): The higher the conversion rate, the more resources you have. Understanding how to make the most of your acquisition efforts will help you get more conversions without having to attract more potential customers.
Better Scalability: While your audience size may not scale as your business grows, you can grow Conversion Rate Optimization without running out of resources and potential customers. The audience is not infinite. By turning more visitors into buyers, you can expand your business without losing potential customers.
Better user experience: When users feel understood on your site, they usually stay in place. Conversion Rate Optimization Würzburg explores what works on your site. By taking what works and expanding it, you improve the user experience. These users will be more concerned and become loyal customers of you.
Improved Confidence: In order for a user to share their credit card, email address or other personal information, they must truly trust the site. Your website is number one among the sellers. Just like an internal sales team, your site must be professional, polite and ready to answer any questions your customers may have.

Conclusion Conversion Rate Optimization Würzburg:

Conversion Rate Optimization Würzburg, the key to successful optimization: In order to optimize conversion rates, you need to know where, what and for whom you need to optimize. This information is the foundation for successful CRO strategies.

CRO techniques

A/B Split Testing

Better website ROI

  • We believe that effective communication at the beginning of our collaboration enables us to create a “test path” that will provide measurable yet specific goals for revenue, customer loyalty and overall market share increase.
  • We are oriented on achieving lasting goals through continuous research, ambitious development, rigorous testing and meticulous reporting. Our team of experts will thoroughly analyze the ways in which users are interacting with your website while developing strategies for increasing customer engagement and conversion rate.

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  • fabian.barbuia
  • Barbuia GmbH Saalgasse 5, 97082 Würzburg DEUTSCHLAND

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