Email Marketing

Email Marketing Services

What is Email Marketing

Email Marketing Würzburg uses tools to promote advertising to potential customers. Most users with Internet access have their own email account. The capacity of the messages that you could receive with it is huge. Over 80% of adults use the Internet. An email is the simplest, cheapest and fastest way to communicate with and acquire a potential customer.
Email is a remarkably flexible tool. You can switch an ad in many variations, from simple to extensive. It also always relates to the product that a marketer wants to promote. Ads can consist of text, while others contain images, videos, and long link lists.
Emails can contain almost any message that a marketer wants to send. For example, a nightlife site is running a highly successful email marketing campaign by including large, eye-catching images in the email’s header. The pictures are aimed at a young, male clientele and indicate the email context. They encouraged the reader to scroll down and deal with the sales news contained in the body of the email (Targeted Email Marketing Würzburg).

The biggest advantage of Email Marketing Würzburgis that marketers and marketing experts can target a potential customer. Normal advertising on TV is not individual. It is generally produced in general, with which you want to reach a large group. In email marketing, the advertising mails are individually adapted to the person and your behavior on the Internet. If a customer has previously shopped for a shoe brand, companies can email them vouchers for the same brand if they know that they have already expressed an interest.

Types of Email Marketing

• Email Marketing Würzburg with Email NewsletterThese are regular emails that are sent to a list of subscribers who want to receive updates from a company. Newsletters usually do not have explicit sales messages, but instead try to build a relationship between a customer and a brand. They often have a conversation tone and include news and information of interest to the client. The goal of this type of email marketing is to keep a customer connected to a business, even if they do not buy anything.
• Email Marketing Würzburgwith Transactional Emails:These are emails sent after certain actions trigger them. When a customer buys a product or makes a reservation, emails are sent to confirm that transaction. They legitimize online commerce by showing customers that they have bought something. Transaction emails often include new sales messages. Studies have shown that transactional emails are open in 51.3% of cases, while newsletters are only open in 36.6% of cases. Marketers who know that they have a particular audience will often try to include new sales pitches in emails that are not specifically intended for sale. For example, flight reservation emails are often asked if you would like to upgrade your seat for a fee.

• Email Marketing Würzburg with direct emails:These emails are used to inform customers about new products, sales and special offers. They provide customers with direct product information and usually provide a link or other easy way for customers to access the product. They are similar to the coupons, catalogs and sales brochures that were previously sent by post.

Who deals with Email Marketing

Email Marketing is most commonly used by companies with strong online presence. Competition between e-commerce websites is tough, and email marketing is a proven way to reach customers and differentiate your business. Online businesses prefer Email Marketing Würzburg as it allows customers to link directly from an email to a product page.
Email Marketing Würzburg is not only used for online sales of products. Non-profit organizations and political campaigns use emails to connect with supporters and donors. You can benefit just as much from Email Marketing as everyone else. It is now standard to request an email address when collecting information from prospects.
Due to the low cost and relatively simple implementation of Email Marketingthis tool is accessible to almost every company. A small mechanic’s workshop can put together an email list and send vouchers for oil changes or brake work. The size and complexity of these campaigns may not be as large as larger companies, but that does not mean they are ineffective.